“Localization” is a term commonly confused with “translation”. Although they are closely related, localization goes deeper than just correctly translating the content of any product or service from one language to another.
Going Global is a quest to be “more local” The importance of adequate marketing localization strategies for business expansion purposes is vital. But how can
A Growing Trend More than a third of the world’s population uses community applications. The number of active users increases by 21% in 1 year
Tougher search engine optimization regulations in various countries, challenges in mobile marketing and negative SEO are a few of the issues in the
digital marketing world.
It’s true that companies that exploit digital marketing for their brands perform better than companies that don’t, just like the companies that use television platforms
Today everything you do on the Internet will be tagged and tracked, which means there is even more data about everything marketers need to know about their
Business marketing strategies: While pinpointing your market so narrowly takes a bit more effort, entrepreneurs who aim at a small target are far more likely
By 2013, China had already surpassed the United States in becoming the world’s largest market for online retail sales. At the end of 2015, the
Perhaps you arrived here because you Googled “Japan content marketing.” More and more online material, blogs, videos, social media posts are marketing content, especially in
Social Media Landscape in Japan This Year Ask young people what social media sites and apps they use the most on the streets of Tokyo,
No spam, notifications only about new products, updates.
The Weak Yen Opens the Door—Trust Determines Success Headlines about the weak yen often focus on the challenges facing Japan’s economy. But for international companies
Why Food Brands and Industrial Manufacturers Should Be Looking at Japan Now For many international companies, Japan has long been seen as an attractive—but difficult—market.
The Trust Gap: Why Japanese Customers Don’t Buy the Way Global Brands Expect Why Great Products Aren’t Enough in Japan Many international companies assume that
The Marketing DX Crisis: Moving Beyond Minor Operational Automation “We introduced automated AI tools, but we are only using them to draft corporate newsletters.” “We