In marketing it’s important to know what the next big social media platform might be. It’s possible one of the current leaders could go the way of Myspace or Friendster and one of these could become the new #1 in their space.
Congratulations! You’ve hired a web designer, a web developer, and a professional translator who can convert all of the information to each of the local
This is a list of resources that I plan to update from time to time for website accessibility and ADA (Americans with Disabilities Act) compliance.
Since being social is a main point of social media, when someone engages with your social media content with words then you should engage back.
Whether you’re doing international marketing or local
marketing, there is a key to help unlock some of your company’s potential.
A fun part of localization is being aware of different holidays and how they’re celebrated.
Boost Global Reach with Fulfillment by Amazon for Multilingual E-Commerce (Amazon FBA Japan) Leveraging Amazon FBA allows businesses to outsource key operational tasks to Amazon,
Several studies show that most consumers prefer to buy products in their native language.
Localization marketing strategies do not only rely on their success in strong storytelling.
When online marketing strategies have adequate local assimilation, the most attractive aspects of that brand will be easily disseminated online through person to person by word-of-mouth. Even if that brand or business does not have a physical presence in that country …yet.
No spam, notifications only about new products, updates.
The Weak Yen Opens the Door—Trust Determines Success Headlines about the weak yen often focus on the challenges facing Japan’s economy. But for international companies
Why Food Brands and Industrial Manufacturers Should Be Looking at Japan Now For many international companies, Japan has long been seen as an attractive—but difficult—market.
The Trust Gap: Why Japanese Customers Don’t Buy the Way Global Brands Expect Why Great Products Aren’t Enough in Japan Many international companies assume that
The Marketing DX Crisis: Moving Beyond Minor Operational Automation “We introduced automated AI tools, but we are only using them to draft corporate newsletters.” “We