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Selling in Japan: The Power of Online Advertising for Foreign Brands

March 25, 2023

Selling in Japan: The Power of Online Advertising for Foreign Brands ‍ As a professional marketer, I have always been fascinated by the Japanese market.

What is the advantage of human localization over automatic translation?

January 19, 2023

What is the advantage of human localization over automatic translation? Automatic language translators are critical sources to gather instant information for people who speak

Make successful online sales!

July 8, 2022

In this article, we will talk about the various factors that affect the success of online sales and shopping for big brands. Besides being able

Comparison of marketing agencies versus freelancers. A cost-effective analysis.

March 29, 2022

What’s the difference between hiring an agency versus hiring several freelancers? Hiring a freelancer for anything, particularly marketing, is completely different from using an agency.

The 4 most effective ways to maximize the efficiency of SEO and SEM together

March 15, 2022

There is a misconception that companies must choose between SEO and SEM, Read part 1 about SEO and SEM here. But many businesses that have

What are the differences between SEO and SEM? How can they be used effectively together?

February 28, 2022

Having almost 90,000 searches per second (internetlivestats.com), Google is one of the most effective channels for marketing because users who use Google are interested in

TikTok , Instagram Reels and YouTube Shorts. PART 2/2

February 10, 2022

TikTok , Instagram Reels and YouTube Shorts. PART 2/2 In the second part of this blog series, we delve into the process of creating short

YouTube Shorts, Instagram Reels, and TikTok. PART 1/2

January 18, 2022

YouTube Shorts, Instagram Reels, and TikTok The popularity of short-form video content has surged globally since 2021, revolutionizing how users consume media. This trend was

Email Marketing Basics

December 28, 2021

Email marketing is a form of digital marketing that can be executed quickly while having great results. Digital marketing goes beyond SEO optimization, Google Ads,

Marketing KPIs for CMOs

December 7, 2021

Key performance indicators (KPIs) are important for any campaign; they help determine how a campaign is performing and help businesses measure results. However, sometimes it

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