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How to Properly Utilize Influencer Marketing in Japan

November 20, 2021

Influencer marketing in Japan. Influencers have been a hot topic for the last few years, yet many companies still struggle with how to actually utilize

Digital Marketing as a Sales Engine: Drive Sales through Digital Marketing 2/2

November 3, 2021

Digital Marketing as a Sales Engine Research, collect, optimize, create loyalty and monitor. (First part: #1 Market Research) #2 Collect Data and Begin PPC Campaigns

Digital Marketing as a Sales Engine: Drive Sales through Digital Marketing 1/2

October 20, 2021

Drive Sales through Digital Marketing to expand abroad. Large companies have been incorporating digital marketing actions over recent years. However, small and medium-sized enterprises (SMEs),

Harnessing User‑Generated Content for Asia‑Pacific Growth

October 7, 2021

Harnessing User‑Generated Content for Asia‑Pacific Growth Real‑world UGC Campaign Examples in Japanese and APAC Markets One of the most powerful tools in modern digital marketing—especially

TikTok Marketing for Brands Expanding to Asia

September 27, 2021

Marketers are more often using TikTok for their Asian expansion There are so many platforms in the social media world; it can be easy to

What is Social Listening and Why it is Important When Expanding Internationally?

September 14, 2021

Over 3.6 billion people used social media in 2020 and that number is continuing to rapidly grow, which is why it is a key in

Importance of Localization for Brand Expansion

August 24, 2021

The Importance of Localization for Brand Expansion Expanding your marketing and sales to new country allows you to reach a largely untapped potential pool of

Google Search vs Social Media Tags: Trends in Social Media Tag Searching

August 13, 2021

Google Search vs Social Media Tags: Trends in Social Media Tag Searching Multilingual Digital Marketing Services in Japan: Leveraging Social Media Tag Trends Times are shifting rapidly

Auto-Translation for Websites: Reasons You Should Reconsider

July 27, 2021

Strategic Multicultural Marketing: Moving from Auto-Translation to Conversion Should your business rely on auto-translation tools for articles and website content? While efficiency is tempting, the

Focused International Digital Marketing Strategy for Japan & APAC Expansion

July 16, 2021

Focused International Digital Marketing Strategy for Japan & APAC Expansion Localisation and Multilingual Engagement in APAC Digital Marketing Taking your digital marketing efforts global doesn’t

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