YouTube Shorts, Instagram Reels, and TikTok The popularity of short-form video content has surged globally since 2021, revolutionizing how users consume media. This trend was
Email marketing is a form of digital marketing that can be executed quickly while having great results. Digital marketing goes beyond SEO optimization, Google Ads,
Key performance indicators (KPIs) are important for any campaign; they help determine how a campaign is performing and help businesses measure results. However, sometimes it
Influencer marketing in Japan. Influencers have been a hot topic for the last few years, yet many companies still struggle with how to actually utilize
Digital Marketing as a Sales Engine Research, collect, optimize, create loyalty and monitor. (First part: #1 Market Research) #2 Collect Data and Begin PPC Campaigns
Drive Sales through Digital Marketing to expand abroad. Large companies have been incorporating digital marketing actions over recent years. However, small and medium-sized enterprises (SMEs),
Harnessing User‑Generated Content for Asia‑Pacific Growth Real‑world UGC Campaign Examples in Japanese and APAC Markets One of the most powerful tools in modern digital marketing—especially
Marketers are more often using TikTok for their Asian expansion There are so many platforms in the social media world; it can be easy to
Over 3.6 billion people used social media in 2020 and that number is continuing to rapidly grow, which is why it is a key in
The Importance of Localization for Brand Expansion Expanding your marketing and sales to new country allows you to reach a largely untapped potential pool of
No spam, notifications only about new products, updates.
The Weak Yen Opens the Door—Trust Determines Success Headlines about the weak yen often focus on the challenges facing Japan’s economy. But for international companies
Why Food Brands and Industrial Manufacturers Should Be Looking at Japan Now For many international companies, Japan has long been seen as an attractive—but difficult—market.
The Trust Gap: Why Japanese Customers Don’t Buy the Way Global Brands Expect Why Great Products Aren’t Enough in Japan Many international companies assume that
The Marketing DX Crisis: Moving Beyond Minor Operational Automation “We introduced automated AI tools, but we are only using them to draft corporate newsletters.” “We