Going Global is a quest to be “more local”
The importance of adequate marketing localization strategies for business expansion purposes is vital. But how can this be done in cultural misinformation that has already overthrown several industry giants?
Your business can have a strong presence in different foreign markets with the use of the right digital tools and experienced staff… within a lower budget.
It is wrong to assume that a robust traditional structure is needed in every market. After all, we live in an increasingly global economy but consumers buy and interact locally. As a result, brands must understand what happens in people’s daily lives, hands-on their cultural environment.
Marketing localization strategies offer enormous advantages and benefits to the success of marketing campaigns overseas. This happens because the concept of localization tactics offers a personal communication approach that builds a friendly and reliable brand image within the language and cultural perception of the new targeted consumer market.
To the marketing Infinity and beyond.
International digital marketing statistics and data are related to the importance of translating all the communication to local languages and can be easily found on the Internet. But translating, interpreting and adapting all that data is still far from having the job done. They might be several essential issues that were not conceived in the creation of an international marketing campaign. Those might be the most unexpected cultural issues like marketing channeling, campaign reach, or even color perception.
The cultural approach also requires a very good understanding of other situations that might affect the image of a new Brand. Situations like product distribution, warehousing, and even legal aspects that can vary a lot from your home country. Because it worked in one country doesn’t mean that it will work the same in another one, especially in the digital sphere.
Keep in mind that in social life and marketing, making a good first impression is essential to success.
Want to learn how to expand your business beyond overseas borders and within your local budget? Contact Us! We can help you.