The popularity of short video content has steadily grown since 2021. Originally, this trend started with Tiktok, which has a high number of active users (Monthly Active Users) to 689 million per month in early 2021, followed by Instagram that has released content. Next came Instagram Reels and Youtube Shorts, which both explored the power of short videos. These videos are usually around one minute long.
Now let’s compare the differences between each platform’s content. Let’s explore the basics of short video content and how they are made.
Why are short videos so popular?
Short videos have changed the way we present information on Social Media, making it easier to understand that information even faster. It has contributed to the growth of communication, fun, music, and trends. As a result, online interactive competition has increased. Video can therefore be used to communicate with a larger group of people in a dynamic and powerful way while maintaining a personal touch.
For brands that have jumped into short video communication, this format of short video communication can break the traditional communication style. Consumers can feel more engaged and closer to brands both in terms of choosing an influencer or a challenge that allows brands to communicate in another way. As a result, it is considered a channel to increase awareness.
Several platforms are available to support short-form video content, but today we are comparing three platforms to see the differences and suitability for each business.
TIKTOK
Tiktok is a Mobile application originally from China. One billion downloads after being published officially, it became a world-renowned app. Since the beginning of January 2019, Tiktok has gained increasing popularity in Japan. Data from Google Trends shows the number of searches for Tiktok between 2018 and 2021 in Japan, resulting in clear differences between streaming platforms. Users on Tiktok are primarily Gen Y and Gen Z, the majority of whom are 19-29 years old, and more female than male (source: https://blog.btrax.com/tiktok-rapid-growth-in-japan/).
TikTok’s Outstanding Features
– There are always upcoming challenges for users to participate in together.
– It is possible to lip-sync the audio with the video or to use music from other Tiktok content.
– Within the app, videos can be edited with filters, effects, and Green Screen AR effects.
There are also fun and interesting gimmicks that can be added to the videos.
What kind of businesses are suited to TikTok?
In addition to increasing brand awareness or becoming more well-known among teenagers, it is more suitable for a business whose main target audience falls within the age range of 16-30 years old.
A product or service can be described in a short period of time in a video format so that it can be seen by viewers.
A business that lends itself to a positive or fun tone is one that could be used to promote.
A company that likes to experiment and enjoy doing new things as part of the platform.
Continue reading Part 2..