The COVID-19 pandemic has pushed the world into a new digital era. Adjusting to this new business climate has been a difficult and stressful for everyone,
BUT
..with every passing day during the pandemic, the world is more eager to adopt new technology. And because of that, digital marketing becomes vital for every company’s survival. Digital marketing is still accessible to the general public though daily online communication channels. So, wouldn’t it be good to invest in digital marketing during COVID.
“…new business perspectives are important”
New perspectives are important for all businesses. One of the key aspects of a marketing agency is to be able to provide businesses with new ideas for consistent marketing about customers’ products and services. You may have your own in-house outbound marketing team which has the sole purpose of marketing your company’s services or products but it happens, it can get better. You can improve this situation!
Business organizations need a new fresh image built from the outside as well. Marketing agencies with experience working with a variety of businesses inevitably will have a different brand idea and perspective. (And that’s a good thing!)
Instead of having one marketing officer, it wouldn’t be better to have a team of experienced digital marketing specialists? And even better if they are all multilingual and ready to give you advice to assist your business in thriving online, locally, and beyond borders. Meet your customers where they are! HINT- it’s online.
Technology is King: The Rise of Digital Marketing During COVID
In an era where everyone has turned to technology to stay connected with each other, digital marketing is booming! Seriously! The rise of digital marketing during COVID, and its effectiveness is astounding. Just think about how much of your free time has been spent online since the pandemic started. (Personally, ours have skyrocketed!) And the number of ads and promotions that users have been encounter online have only been increasing. Because it works!
Business have to turn digital marketing and data analysis to compete, getting assistance from specialized experts is a great investment. Marketing agencies have insight and data to analyze various strategies and drive results for your business.
You can take advantage of hiring the correct agencies to improve, develop and/or expand your business, especially in a situation like COVID-19, and particularly if they can expand your message in foreign markets. As mentioned by The Japan Times; ”the minister of economy and minister in charge of the coronavirus response called on companies to have 70 percent of their employees work from home” proving that times of change are here to stay even for marketing and advertising. Why do we need to have one person working remotely when we can have a team of professionals that can boost our advertising in Japan and abroad, for the same cost of one salary?
Need help? Turn to an agency…
Businesses that want to survive COVID-19 must maintain consistent and relevant communication with customers throughout the pandemic. Wherever your brand is, the messages conveyed must be consistent. Digital marketing agencies are the only ones who can truly help you achieve this and you can ensure your marketing goals are aligned with your business objectives and are managed by a team of trained professionals.
From our 10+ years of experience in digital marketing, we understand that when you invest in marketing and sales activities. You have to expect results from that investment. Typically, the job of digital marketing is not just content creation and advertising alone. But we also help monitor and manage advertising budgets. Along with planning marketing across all channels, we test, measure, analyze and report results. Progress reports are reported as well as suggesting useful proposals to the organization including the initial consultation.
At Mondo Marketing, we strongly believe that nothing can replace the value that a cohesive team of professionals can provide. Feel free to contact us to learn more!