Marketers are more often using TikTok for their Asian expansion

There are so many platforms in the social media world; it can be easy to get lost in which one is right for your brand. From Facebook, Twitter, Instagram, and Snapchat there are seriously so many. But one social media platform that brands need to keep in mind is TikTok, especially if your target audience is in the younger demographic. Be sure to consider Tiktok marketing.

But why is Tiktok marketing a helpful tool for business, especially in Asia? Keep reading to find out!

Change in consumer patterns during the pandemic

Several businesses across the world have seen a drop in sales due to the pandemic. This extends to Southeast Asia as well. With lockdowns and emergency declarations, ads just aren’t reaching consumers like they used to. Consumer patterns have definitely changed and brands need to meet them where they are, which is online. (Read more)

Building a connection through TikTok marketing

Meeting the consumer where they are is more than just being where they are digitally, but meeting them mentally too. The feeling of trust between consumers and advertisements is dwindling by the day which means companies must do more to connect with consumers past advertisements or they will never win over the trust of potential buyers. People are demanding communication beyond advertisements, and all of it is on social media.

TikTok is one of the best tools to create this “non advertisement” style communication.

Brands that are successful on TikTok find their audience by using interesting creativity, finding an authentic spirit, and offering new ways to discover and use products that users love. It’s also important to remember that on this platform specifically, it is important not to be too serious or that viewers will have a hard time connecting with your brand.

Successful examples of TikTok marketing campaigns

There are several examples, both big and small, of businesses in Asia finding results on TikTok. One great example is Warner Music Asia. They increased the awareness and popularity of their artists through the 13 million unique viewers on TikTok by utilizing an auction ad campaign which maximized their reach and traffic. The also gained 49 million video views and a 6-second view-through rate of 19.6%, a feature within itself! Needless to say, it surpassed their expectations.

Another case of success was found by ZALORA, a fashion e-commerce platform in Asia. By creating a creative and engaging branded hashtag challenge, with a financial incentive, Zalora was able to promote its fashion festival in Singapore. They also added a brand takeover ad, as well as in-app banner ads, to really get their campaign moving. Their hard work paid off as 62,000 TikTok users engaged with the hashtag and posted videos and the videos were viewed almost a million times.

Reach more customers and drive results. Find your target audience on TikTok.

Once you have narrowed your brands target, consider if TikTok is a good avenue to extend your brands reach. For many businesses, TikTok can be a real game changer in driving results.

If you are creating a social media marketing strategy for Japan or the other Asian markets, let us help you find your key consumer audience on social media platforms, including TikTok to drive results during your brand expansion. Consider working with Asian marketing specialists. At Mondo Marketing, we have the experience, in-depth knowledge of the Asian Pacific and e-commerce in this region, and a team of native content writers on hand ready to assist your brand.