In Part 2 of this blog series, let’s explore how short videos are made and how each platform’s content is different. To read part 1, click here.
IG REELS
Instagram Reels is another new feature that was released in August of 2020. It can be said that it was launched following the popularity of Tiktok. IG Reels is a competitor to Tiktok and has many similarities. Taking into account that Instagram is a platform that mainly consists of visual content, any business that uses Instagram regularly knows that Instagram influencers mostly post photos with covering the background color and editing the composition to make it look attractive, and there is a stylish image decoration. Of course, users on IG Reels are one different group. Therefore, the content on IG Reels is mainly composed of photos and music or short videos with angles and compositions that fit perfectly with the music. Interestingly, reels tend to receive more engagement than regular video content at a rate of about 22%
User groups on IG Reels
Let’s look at user data now that we know the content formats on IG Reels.
In terms of age, 71% of Instagram users are between 18 and 29, and there are no noticeable gender differences. (data from https://growthoid.com/instagram-reels-statistics/).
IG Reels Have These Distinctive Features
– The video length ranges from 15 to 60 seconds.
Reels can be added to a Story. Reels remain on the Story for 24 hours. Other users can share Reels to a Story as well. As a result, it can reach new audiences.
– A variety of filters are available. The same filter is used on Story, where users can create their own filters. Users can also choose to use filters created by others.
For what types of businesses are IG Reels suitable?
The primary target audience for the site is between the ages of 18-30.
What kind of business are IG Reels suitable for?
– The main target audience is between 18-30 years of age.
– Already have a target audience on Instagram and want to increase the channel to get more people to know (increase Brand Awareness) who want to present the brand or present the product in a new way
YOUTUBE SHORTS
Shorts is another new YouTube feature that just launched last year. This feature is good for those who want to increase visibility or reach new viewers on YouTube since it operates similarly to TikTok and Reels, that is, as an image added to the app on YouTube. Scrolling up and down is possible with the video format. It is possible to view other content according to our interests, even if it is not the content of the person we’re following.
User groups on YouTube
The majority of YouTube users are between the ages of 18 and 25, and the gender profile indicates that most of them are males. 62% are male and 32% female. It was also found that YouTube users choose to use up to 70% of their mobile content for watching content, making it a suitable platform. It’s on Shorts. (Data from: https://www.searchenginejournal.com/youtube-shorts-guide/382267/)
Differences with Youtube Shorts
Shorts has a larger music library than other applications since YouTube generally has a large music library. That is, there are more songs to choose from to search in a larger number than sure enough.
There is also a Private feature that can be used to set users who can see what is posted on Shorts and edit the video after it has been posted.
What kind of business is Shorts best suited for?
Businesses with main customers who are working age and older since YouTube has a higher proportion of adult users. Additionally, older people who have more than Instagram and TikTok, businesses that already have Media on Youtube and want to expand their reach even more on Youtube.
As experts in all relevant channels, we at Mondo can help you. Get in touch with us to learn how we can help you optimize your advertising and acquire customers at scale.
REF : https://www.verticalriver.co/the-vertical-video-showdown-youtube-shorts-vs-instagram-reels-vs-tiktok/