There is a misconception that companies must choose between SEO and SEM, Read part 1 about SEO and SEM here. But many businesses that have expanded their sales using both SEO and SEM have found that both can support each other. This results in more sales and is more effective than doing either of them alone.
1). Identify the search terms from SEO.
Google can track how many searches each word receives, and how effective the traffic generated from those search terms is through the system.
Having this information is very beneficial when choosing keywords to optimize or when writing SEO articles.
A conversion tracking tool can provide more information on how many keyword groups have converted during SEM.
2). Utilizing search terms from SEO for SEM.
Websites that have been doing SEO for a while and are appearing in Google’s search results may benefit from this technique. Analysis of SEO keyword data provided by Google Search Console may allow users to identify any relevant keywords that can be incorporated into SEM campaigns to increase traffic to the website.
3). Conduct SEM tests before using the landing page for SEO.
Additionally, SEM allows users to make changes to the landing pages for their ads as needed, as well as to perform A/B testing to see which landing pages convert best through this testing, users can assess which landing pages have the best conversion rates. Finally, the user can optimize the page for search engine optimization.
4). Enhance the search page’s display ratio.
By using both SEM and SEO on the same search term and having the website show both parts at the same time, the website will rank higher on the search results page. Consequently, more people will click through to the website. Build credibility for the website, as well as having a positive impact on branding. Our website is found every time a user searches, whether it is through search engine marketing or search engine optimization.
Now that you know what SEM and SEO are, and how they can benefit users, hopefully, you can better appreciate the importance of them. Businesses allocate a different proportion of their budgets to these two areas, possibly utilizing social media to increase efficiency. Feel free to call Mondo Marketing if you need more information! We offer SEO and other marketing services, including Google Ads, Social Media, Native Ads, Video Ads, and more!