Advanced marketing automation Cutting through the clutter and closing the sale requires increasingly sophisticated marketing campaigns that develop through several touch points and build engagement over time.
Crowd-sourced brand content In a world where consumers are suspicious of marketing messages and the need for branded content on social media is endless, the marketing focus now is shifting from generating branded content to supporting crowd-sourced content that ties in brands organically.
Serious influencer marketing Content marketing still is king; Smart Insights research found that content marketing is viewed as the digital marketing activity with the greatest commercial impact in 2016, with 22 percent of businesses saying it is most important.
Bloggers with big followings realize this, and promoting company content through influencer marketing has now become big business and a leading marketing tactic that separates successful marketing from the rest.
Marketing to customers in only one country is becoming increasingly obsolete, and businesses serious about growth are tailoring their marketing campaigns and web site landing pages accordingly – even if they don’t have plans for total world domination.
