The irrigation systems™ company is a manufacturer of irrigation machinery systems designed for commercial and agricultural fields.
In the last few years Mondo has managed to build a leading digital presence that started with Irrigation Systems Japan and has now expanded to cover most of Asia Pacific.
Based on the data gathered by gathering local data, it was decided to formulate a strategy based on audience personas. Furthermore, such data has been crucial to understanding the geographical distribution of their brand’s fan base.
Irrigation Systems has a strong presence and active followers. We have taken time to select the best keywords that lead to target relevant decision makers in the industry. In a country with big needs for irrigation products can be appreciated by the amount of viewers and the comments shared through social media.
The overall response of Irrigation Systems online community is quite positive. The steady growth in followers demonstrates the loyalty of the fan base.
MONDO has been proving the management of their digital presence that started with Irrigation Systems JAPAN and is now covering most of the Asia Pacifi region.
The strategy has been based on audience personas through gathering of local data. Such Data has also been of importance to understand the geographical distribution of their Brand’s fan base.
Irrigation Systems Japan has a strong presence and active followers.
We have carefully selected the most relevant keywords that would lead to appropriate decision makers within the industry in the form of prospects. Japan, a country with high interest in modern irrigation products can be determined by the number of viewers and the number of comments that are shared on social media platforms.
As the online community for Irrigation Systems Japan has grown steadily over the past few years, the steady growth of followers is a testament to the loyalty of our fans.
Irrigation Systems’ next challenge was setting up in South Korea. After just three months of publication, the South Korean social networks and advertising achieved good results due to their previous experience and the collaboration with several partners in the country.
Despite the fact that Facebook and Twitter are not widely used in South Korea, the information we have published has been well received.
The PPC campaigns had shown us an accurate image of geotargeting needs for future marketing campaigns as well as the locations where rival brands are more active.
Social media followers in Vietnam are very active and easily follow our social media campaigns but that creates a new dilemma for accurate targeting. By not being able to focus on specific economic geotargeting, it is difficult to create dynamic sales campaigns.
By acquiring unwanted fans and followers, the results of our campaigns become inaccurate.
That requires permanent segmentation campaigns and personal management of followers. A constant review of new followers allows us to keep on focusing on relevant targets of business decision makers related to the brand.
Even though the Philippines’ first language is English, we have noticed the difference in response between English and Filipino (Tagalog) The interests and reaction on social media postings has been very different upon language.
By then, we had decided to concentrate our campaigns in Filipino language.
By using a mix of local jargon applied to technical English language, we are able to communicate and interact with Irrigation Systems™ main business leads.
These campaigns have confirmed again the necessity for accurate cultural engagement in social listening.
Simplified Chinese is the official language in Mainland China. In Taiwan and Hong Kong, people used traditional Chinese. But the primary meaning of both languages is almost the same. There are sometimes a few nuances between the two languages in some contexts. However, we have decided to use traditional Chinese to be able to communicate to both audiences in and out of mainland China.
Based on our client’s geo-economical audience targets, we have developed a strategy focused on Taiwan but also aiming to inform other audiences in Mainland China that have access to networks abroad.
That solves a part of the issue on limitations and regulations in the mainland while providing accurate branding information in Taiwan. Both audiences can have access to product distribution aimed to expand marketing at low costs.
The success in this campaign has helped our clients to access strategic data on future products and services for the Chinese speaking market of over 1,400 million people.
Irrigation Systems™ Japan has a strong presence and active followers.
We have taken time to select the best keywords that lead to target relevant decision makers in the industry. In a country with so many golf courses, the interest for Irrigation Systems™ products can be appreciated by the amount of viewers and the comments shared through social media.
The overall response of Irrigation Systems™ Japan’s online community is quite positive. The steady growth in followers demonstrates the loyalty of the fan base.
Through many years of market research, online customer behavior and digital marketing development, We have achieved to reach millions of online customers in Asia and the rest of the World
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