Email marketing is a form of digital marketing that can be executed quickly while having great results. Digital marketing goes beyond SEO optimization, Google Ads, and social media marketing. Don’t forget to create email campaigns! The popularity of email marketing is increasing exponentially, and it’s because it works.
Email marketing is commonly used for public relations, updates, promotions, and monthly special discounts. It’s a great way to inform your customers quickly.
Email marketing providers are required to be approved to send such information to their recipients in accordance with the rules and regulations of their country. This prevents email marketing from being flagged as spam. Marketers can review the effectiveness of each email sent with statistics reports. Some KPIs (Key Performance Indicators) often used include the number of emails opened and the number of links inside clicked. This helps keep track of what is resonating with your recipients.
Sending emails to customers regularly helps keep consumers involved with your business. Customers subscribe to email newsletters because they have some kind of interest in the brand. They may be looking for discount updates, tracking updates, or signing up for an initial discount, but they don’t sign up unless they are interested. This means that sending them content is a great way to maintain customer contact and encourage repeat business.
The Difference Between Email Marketing and Spam
Nowadays, most people get emails more than actual mail. Over time, we get a lot of unsolicited emails every day. It’s becoming more difficult for consumers to determine which emails are safe and which are junk. They question their emails, where they came from, and how senders obtain their information.
Email sent to unauthorized recipients is called spam, It is intended to advertise products and services simple, cheap, fast, but illegal. There are some email automated programs that will collect emails from many popular sites, and collect as much as possible. From those lists, the sender can actually send a large number of emails to recipients but the problem is those recipients are not the actual target audience.
It is clearly different from email marketing. For email marketing, brands need permission from the email owner before sending a message, and the recipient has the right to unsubscribe from an email list at any time. When people sign up for information from you, it’s a sign that what we will provide receivers will be useful. They are more likely to open the email, and to take action from it compared to unsolicited emails. Customers will feel more accepting, and it will make the relationship between the company and customers stronger. This is a good sign that will lead to a long-term business.
Benefits of Email Marketing
1. Increase sales and leads through promotions or special discounts.
2. Group target audience more directly than other types of marketing; email marketing can organize email lists based on customer information.
3. Control the budget for advertising; 100% of the advertising costs are controllable, so advertisers can allocate their advertising costs effectively.
4. Easily and quickly measure and monitor ads by viewing open statistics of email campaigns.
Email Marketing is a Good Option for:
– Businesses that want to increase potential customers
– Companies that want to be a leader in online marketing
– Brands looking to build good relationships with consumers
If you want help with creating a strong email marketing strategy, contact Mondo Marketing to get a start! We are a digital marketing agency that will drive innovation to optimize your online marketing campaigns. Ready to grow your sales?