It’s true that companies that exploit digital marketing for their brands perform better than companies that don’t, just like the companies that use television p
latforms to advertise perform better than companies that don’t. The key in both the cases is showcasing the right advertisement in front of the right consumers at the right time. Experts in digital marketing call this as “relevance”.
It`s highly essential to measure how effectively our digital marketing placements and timings are reaching our target audience which in turn help us to keep our digital marketing strategy as relevant as possible. Thanks to the digital era, where we are constantly collecting data, this job has become easier to try and quantify factors to measure returns of a digital marketing campaign.
- Total website traffic/page views generated
- Total number of people reached
- Number of leads generated
- Clicks through rate
- Conversion rates
- Social network “likes”, “favorites” and “shares”
With these KPIs, if we are able to optimize our digital marketing campaign’s relevance, revenue is sure to follow. And, after all, revenue is what ROI is all about.
If you plan ahead with the right tools and the right advice, your campaigns will make a difference! Contact us and learn how can we help!