The initial step is to evaluate the most appropriate digital marketing strategies to match your needs and the results you are trying to achieve. Critical among these is translating your website into target languages and mastering search engine optimization.
Another critical factor is harnessing the power of social media. This requires a targeted international approach with multilingual social media marketing. Few companies can effectively tailor their social media posts to reach international markets due to various language and culture barriers.
This is where a creative digital marketing agency like Mondo Marketing can provide their experience and expertise.
Choosing the right partner will help you develop your foreign market entry and brand expansion strategy and to gain the most from your existing digital assets. Your website theoretically has international reach, but prospective clients and customers will not find your site if it is not in the language of their search.
Other elements of digital marketing to consider include content marketing, written and video content marketing to promote brand awareness, targeted email marketing campaigns, localized platform, app, video, and game advertising as well as paid Key Opinion Leader (KOL) influencers or reviews.