There are many resources online that can help chief marketing officers do their jobs. It’s tough being a chief marketing officer, which is a reason this convenient list of 4 resources for chief marketing officers was created.
CMO by Adobe (https://cmo.adobe.com/)
Adobe has a blog dedicated for resources for CMOs. Since a lot of Adobe software can help chief marketing officers and their employees do their jobs, its good they have a resource to help chief marketing officers. Different sections include customer experience, future of work, emerging technology, and trends.
CMO (https://www.cmo.com.au/)
CMO has a website and a twice-yearly magazine. It’s based in Australia, but a lot of the information on the website can apply generally. There’s different sections including digital marketing, leadership, and customer experience. There are also a couple of whitepapers on the website including one called “State of the CMO 2019”.
Mondo Marketing Blog (https://mondo.marketing/en/blog/)
Mondo Marketing has a blog which has some information that can be helpful to chief marketing officers. For example if you’re wanting to expand in the Asia pacific region, you can learn about the difference between localization and translation, you can learn about marketing during a holiday in the region, and about the importance of responding on social media which you could want a digital marketing agency like us to take care of in the local language if you’re expanding in the Asia Pacific region.
Chief Marketer (https://www.chiefmarketer.com/)
On Chief Marketer’s About Us page it states, “Chief Marketer serves marketing professionals at the consumer and business-to-business brands, as well as their agencies, with rich, detailed information on measurable marketing strategies, tactics and techniques.” Different categories on their site include consumer marketing, B2B marketing, and martech. In addition to that they have webinars, reports, a newsletter, directories, other events, and more.