Perhaps you arrived here because you Googled “Japan content marketing.” More and more online material, blogs, videos, social media posts are marketing content, especially in the U.S. and Europe.
By 2019, the global digital content marketing industry will be a $300 billion business.
Asian companies are now adopting the practice as well, and quickly: content marketing is growing at between 5 and 10 percent annually there.
A look at the websites of magazines there will tell you that content marketing as we know it in the U.S. is very different in Japan.
From the get-go, it’s already clear that content marketing in Japan will develop in a slightly different direction than their western counterparts.
This pace of adoption of content marketing in Japan makes for a rewarding opportunity for organizations seeking a larger footprint in the market.
Here’s why Japan is poised to be a significant consumer of content marketing.
Introducing digital content marketing strategies will not require huge advances in technology, providing fertile ground for new blogs, video, and social.
Content marketing can more effectively target potential partners than traditional advertising.
Currently, many advertising agencies and brands in Japan rely on traditional advertising combined with a celebrity spokesperson to push an ad. This could be poised to shift more towards content marketing with young Japanese gathering on platforms like LINE, Instagram, Twitter, and Snow.
Content marketing costs 62% less than outbound marketing but generates more than three times as many leads.
Moving to a content marketing strategy saves companies money and is more effective than traditional marketing.
Ultimately, content marketing is intended to foster relationships-relationships between businesses and between businesses and consumers.
The widespread use of social media in Japan is evidence that these relationships are important and that community-building is happening online, allowing for the proliferation of content that can be consumed and shared.
Content marketing done well personalizes materials for information seekers, allowing users to pursue individual interests and achieve their goals.