The Targeted Marketing and it’s power

Business marketing strategies: While pinpointing your market so narrowly takes a bit more effort, entrepreneurs who aim at a small target are far more likely to make a direct hit.

The idea in this concept is for a person to focus his/her marketing efforts toward a specific audience who holds an interest in the very product/service being sold.When marketing strategies of this nature are applied, the results are exceedingly more beneficial than when a more generally targeted strategy is used.

If marketing to a general audience who holds interests in a wide range of products/services as opposed to a targeted, specific product/service, the results in sales generated from this effort would be greatly diminished compared to the results in sales realized through focusing on a concentrated interest among an audience.

Conversely, when marketing to an audience of people who all hold the same interest in the product/service being offered, every single person in your audience is much more apt to respond to the marketing efforts.

Targeting a specific audience with a specific interest enables you to avoid wasted marketing efforts, time and money.
This is the true power that is found in targeted marketing.

One of the large challenges you face as a marketer is achieving what marketing professionals callTop of the mind awarenessof your products and services.

The reason those brands come to the top of your mind is that effective marketing has put them there!