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Potential Targeted Traffic and its Importance Before Selling

What is targeted traffic?

Let’s say I’m selling some high-quality Sony headphones. We can compare the different headphones by selling these headphones in a physical shop. When a customer comes in, he sees we have 10 different products, and out of these 10 products, product number 5 is the newest released headphone we want to sell. The rest are other electronic related electronic products.