India-based CouponDunia has just launched a site for Indonesia filled with discount vouchers that can be used on local e-commerce sites like Zalora, Lazada, Tiket, and Rakuten Belanja Online.
It has been tried before with a couple of sites in the country, such as Uluyu, which we investigated last summer. But the concept has yet to take off in Indonesia despite a strongly growing e-shopping industry.
Sameer says he sees the Indonesian site growing like the Indian one did, despite not having an office in Jakarta:
“At first the number of merchants giving coupons [on the India site] was tiny. But they started to see that sites like mine were able to drive sales if they worked with us, so it grew.”
More SEA plans
In CouponDunia’s native India, the site is up against rivals like CashKaro and Rocket Internet’s CupoNation. But Sameer insists CouponDunia is ahead of the coupon-clipping pack in terms of brand recognition among Indian netizens, backed up by a higher Alexa ranking for the site – a leading 347th within India.
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