By 2013, China had already surpassed the United States in becoming the world’s largest market for online retail sales.
At the end of 2015, the e-commerce market in China tallied in at over $672billion.
E-commerce is essentially controlled and monitored by three major Chinese companies: Alibaba, Tencent, and Baidu.
To understand these companies is to understand how to market and sell a product online in China.
There’s no way to talk about China’s e-commerce or anything regarding Chinese retail without mentioning Alibaba.
Along with stakes in multiple other companies, including Lyft, and other successful components like the e-wallet software Alipay, Alibaba continues to dominate and grow in the Chinese online retailer scene.
Tencent, the company behind WeChat, has an extremely loyal social media following that it has since turned into one of the largest communities of online shoppers in China.
Known in most circles as the Google of China, Baidu is a search engine behemoth that has recently entered into the e-commerce sphere.